Alphalake Ai is a managed automation and AI services company driving digital health transformation. We specialise in intelligent automation, RPA, data and decision making science, AI app development and remote working solutions, with our biggest customer being the NHS. We support our customers in four key areas:

• Data Consulting 
• Process Consulting 
• Integrated Automation 
• Data Fluidity

We are an established start-up, working as a tight-knit team across the UK, UAE, India and Australia. Being midway through our second operational year, we are getting some real momentum. As a health technology service company, we are working hard to deliver much-needed efficiency in these challenging times. As the demand for health services grows, we are investing in our team to grow the business and do our part to improve health equity through technology.

Description Of The Opportunity

We are looking for a budding young creative with a real passion and interest in digital marketing, graphics design and motion graphics. demonstrable artistic talent to join our international marketing team. Working for a start-up, the successful candidate needs to be an internally motivated self-starter who is good at problem-solving and happy to give anything a go. At all levels of the organisation, we pitch in and share ideas or help out to get things done.

The successful candidate will be a key and highly valued member of the international marketing team, working closely with our teams in the UK, India, Ireland and Australia. Based in the UK, the role will involve creating cutting-edge marketing material including;

• Modern, exciting promo videos (Animated Explainer, Intro and Outros, Live Action, Interviews, Graphical Overlays, Subtitles and Captions)
• YouTube Channel Management
• YouTube Live broadcasting
• LinkedIn Live Streaming
• LinkedIn and Twitter Company Page Admin
• Webinar coordination
• Tutorials
• How-to-guides 
• Video blogs 
• Blogs (layouts and drafting)
• GIFs
• Social Media Campaigns
• Podcasts
• Subtitles and Captions
• Misc. Marketing Reporting
• Social Media Reporting
• Marketing Automation
• HubSpot CRM and Inbound Marketing

Professional graphic design experience isn’t a prerequisite, but an eye for good composition is essential. You will be curious and interested in technology and thrive working as part of a team that is at the most modern edge of business to business marketing techniques and communications, working in a fast-paced technology company that dares to be bold and unconventional. The successful candidate benefits from working very closely with the Director of Communications in Australia and the Alphalake founders, providing an incredible level of exposure to highly experienced marketers and gaining highly valuable international experience. 

Summary Of The Role

• Implement our social media strategy
• Engage with social media followers via our online platforms
• Drive initiatives to grow our audience and increase brand awareness
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Collaborate with the marketing team, client development team and development team
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics
• Monitor social media KPIs to optimise strategy
• Researching, writing and distributing blogs, news releases and content to generate publicity
• Coordinating events including webinars, hackathons, tech meet-ups and lunches
• Write blog posts, email marketing campaigns, and social media posts
• Craft customer surveys to compile Alphalake statistics for white papers and social media posts
• Develop infographics using online template software
• Research competitor offerings and develop comparison tables
• Edit and posting videos, podcasts and audio content to online sites
• Develop and manage digital marketing campaigns
• Arrange webinars and webcasts
• Manage day-to-day relationships with technology partners
• Work on printed material to supplement online products
• Attend product launches and networking events

Qualifications & Skills

This is an ideal opportunity for an enthusiastic apprentice to showcase their marketing skills, with great support and mentoring available. There is the potential for a full-time role at the end of the apprenticeship for a team player with an aptitude for the role and an ability to meet deadlines and contribute ideas.

Summary Of Requirements

• Experience using social media platforms including Twitter, LinkedIn, Facebook and Instagram is required.
• An interest in writing and a high level of grammatical accuracy is required.
• An ability to gasp future trends in digital technologies and act proactively is required.
• Experience using HubSpot would be seen as an advantage, but not essential owing to the nature of the role being an Apprenticeship 
• A very keen eye for graphic design with experience working with Adobe Photoshop and Adobe Illustrator (or equivalent graphical tools).
• Evidence of excelling in Graphic Design and/or Art-based subjects during education 
• Experience of creating/overseeing/producing some form of motion graphics, whether GIFs, motion Infographics, motion-based social banners/adverts or creating/editing Videos would be seen as an advantage. This can be during school projects or a result of extracurricular activity.